Cancer Society of Finland
/
Rumpunen
We wanted to change attitudes towards smoking to more negative among youth. We wanted to tell that smoking is way too old-fashioned. We know that teenagers don't listen to preaching. So we gave birth to a disgusting dude whose habits teens don't want to identify themselves with. Mr. Tapani Rumpunen is the #1 enemy of the teens, smoker and old school conservative to the bone. His only mission was to generate real and unconditional debate around our topic by provocating and criticizing teens' modern habits. And that he sure did. My role: concept design and art direction. Film production: Woodpecker / Pete Veijalainen.
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